Missha is a high quality cosmetic chain from Korea, which will be opening fourteen stores in the GCC by the end of 2007. This agreement was made in alliance with Dubai based commerce giant Al Tayer Group and the Korean cosmetic company Able C&C Co Ltd that has rights to the Missha brand.
The first store will be opened by the end of this year, and to ultimately reach all ends of the GCC by the end of next year. Missha has a wide range of products varying from skincare and makeup to fragrance.
Al Tayer Group believes that the Missha brand will add diversification in products to consumers and will be as successful as the Al Tayer brand Areej, the UAE’s second largest perfumes and cosmetics retail chain.
With new brands being provided to the GCC market, sales are increasing dramatically, subsequently affecting the demand for retail employment for sales positions to advertising position for retail companies like Missha.
The Arab World which includes the GCC states and UAE will receive $1 trillion in total investments to generate 100 million new jobs opportunities by 2010. These investments like Missha, should be directed towards the manufacturing, retail and service sector rather than the already booming real estate and construction sector.